Many restaurant owners think that a great facilities maintenance program is just an approach to fix whatever’s broken with regard to your property or equipment. In truth however, a really good facilities maintenance program can also be used as a strong tool for branding.  It can provide you with the organization and the resources you need to give great service and maintain a powerful brand image.


Importance of technology

In the context of facilities maintenance, having modern software and technology can save you a great deal of time and effort, because you won’t have to be concerned about a lack of communication throughout your organization. What you need from software and technology is a centralized location for the distribution of work orders, a great system of communication with suppliers and vendors, and some method for obtaining critical data that will help you to make well-informed decisions about repairs and equipment. If your software and technology can provide all these features for you, a great deal of time will be saved, and that can then be allocated toward planning and the further development of your brand.


Equipment life cycle

You’ll probably also realize that having really good software and modern technology will contribute toward the extension of your equipment life cycle. By keeping excellent records of repair histories and past incidents, you’ll have a very good idea when repairs and preventive maintenance are due on all your equipment, so that it can be properly maintained.

When you’re achieving the most you can with the equipment you have, and it’s lasting as long as it has been manufactured for, you will be operating much more efficiently, and you’ll probably also save a great deal of money. When you have a company that’s running smoothly, without the disruption of constant repairs and replacements, you’ll probably also be serving your customers very effectively and efficiently. This is exactly what helps to improve your brand image in the minds of all your customers.


Cost savings

When your equipment and facilities are well-maintained, the chances are excellent that you will realize an overall decrease in costs because you aren’t constantly paying for unexpected expenses. When that happens, your cash reserve can be allocated toward more marketing initiatives and better content creation, and both of these are essential components of enhancing your brand image.

From an external viewpoint, your customers will observe a facility which looks fantastic, and receives great service whenever equipment and facilities require maintenance. This makes a very good impression in the eye of the observer, and all of that contributes toward building up your brand image.

Maintaining your facility is important and can have a major impact on your brand image. Not only does a great facilities maintenance program keep your venue looking its best and operating smoothly, but it creates an elevated image of your brand and your company, in the minds of patrons and potential customers.

ABSFM offers a wide range of services to the Restaurant and Facilities Industry. Contact us today and let ABSFM be THE source for all your facility maintenance and repair needs.